More than ten years ago, a new company entered the scene of the makeup and wellness industry. The company of Evolution of Smooth is internationally known under the name of EOS. The EOS lip balm was the product that made the EOS company one of the most famous lip balm businesses in the world.
The collaborative founder of Evolution of Smooth Mr Sanjiv Mehra talked about his experience and the process of creating the product. There were several starting and directional points that the team of EOS used in order to create a unique product. It took more than a year to come up with a finished product that was ready to be launched on the market.
The first step to creating the EOS lip balm was to look at the products that were already on the market. Back when the team of EOS started working on the lip balm, there were no exciting products. They looked generic and similar. The tubes were slim cylinders made of white plastic, and they smelled medicinal at best. The team of EOS went the exact opposite direction
The prototype for the lip balm turned into spheres in a variety of pastel colours. The product is in the shape of a half sphere that has all kinds of flavours. Today, the EOS lip balms come with hundreds of flavors such as Coconut Milk, Vanilla milk, summer fruit, Strawberry Sorbet, and much more. There are several lines, and each shares a common theme such as shimmer, duo colours, organic spheres, smooth spheres, active protein smooth spheres, and so on. The products are available on local Target stores and online on Amazon.
The company is proud to have created hypoallergenic and free of gluten. All of the products of the EOS Company are dermatologically tested. The skin care-AU products are infused with vitamins and other nourishing ingredients. EOS are coming out with more products as well. Visit the company’s website: evolutionofsmooth.ca