The year of 2015 was stellar for franchise owner Omar Yunes. This owner of Sushi Itto Japanese food restaurants was selected to represent Mexico in the Best Franchisee of the World (BFW) competition in Florence, Italy. With 34 countries in attendance, competition was fierce, but in the end, Mr. Yunes came out the winner. The savvy business owner modestly attributed his success to the hard work and loyalty of his employees as well as the innovative business image of the franchise.
Mr. Yunes’ 13 business enterprises are located in Mexico City, Puebla and Veracruz, and makes up 10 percent of the total Sushi Itto franchise units. He employees 400 employees in 13 restaurants. When asked for a comment on Yunes’ win, Benjamin Cancelo, CEO of Sushi Itto said, “We consider these awards as a manifestation of the joint effort to offer our customers excellent service, a remarkable flavor, and unique hospitality.”
The BFW’s goal is to recognize outstanding achievements by franchisees and to provide a platform for franchises to show their appreciation to the people who helped make them successful. They provide franchisees an opportunity to network and share innovative ideas about how to succeed in the franchise industry.
The 34 nations represented included Brazil, France, Italy, Portugal, and Hungary. Examples of the criteria the BFW used to judge the contestants included:
The contestant’s business knowledge
The contestant’s ability to motivate employees
What steps the owner had taken to increase profits and reduce costs
How the contestant improved upon the franchise’s business model to excel
What steps were taken to ascertain a high level of customer service
With a proven business model, a reputation as an innovative business leader, and the support of his employees, Omar Yunes is assured a bright and exciting future with many years of success and growth. Only time will tell if Mr. Yunes will expand his operations outside of Mexico City, Puebla and Veracruz.