The Mullen Lowe Brasil ad agency has been looking to do more than simply create marketing campaigns for some of the world’s leading companies and organizations, instead, the work of the company founded by Jose Henrique Borghi has developed to provide professional standard work for groups looking to improve the lives of women across the nation. Brazil’s issues with violence against women have become the latest area of concern for the advertising team at Mullen Lowe who are hoping to assist in raising awareness about the problems of violence against women in time for International Women’s Day.
The Mullen Lowe Brasil brand began life as BorghiEhr, named for the two Brazilian advertising executives who embarked on the establishment of the company with little assistance from any other areas of this artistic sector. Now known as Mullen Lowe after signing a deal with the global marketing company, Jose Henrique Borghi has remained a creative leader for the brand that has won 14 Golden Lion Awards at the Cannes Film Festival.
The ad for International Women’s Day explains the issues surrounding the high rates of violence seen in Brazil which has been rated as having the fifth highest rate of violence against women in the world. Mullen Lowe’s ad created under the leadership of Jose Henrique Borghi highlights the facts of the problem including the 16 women who are murdered each week in Brazil and an assault takes place every 15 seconds against a woman. Jose Henrique Borghi’s campaign takes in both print and video ad’s showing how fast time moves by between each assault against a woman every 15 seconds. Borghi explains International Women’s Day comes on a date celebrating the struggles women have faced across the centuries and should be a time when all women express their desire to live a safe and secure life. Click here to watch video.