NGP VAN is a provider of technology to Democratic political campaigns and organizations. They offer their clients a complete package of services which includes organizing, new media, fundraising, field, compliance, organizing, and social media presence. They have now assisted thousands of campaigns and organizations in their quests to get Democrats and Progressives into office or keep them there. They have also provided their services to labor unions and both progressive and non-partisan political action committees.
The team at NGP VAN says that the “end of quarter” time for any political campaign can be very stressful for all involved. There are fundraising goals to meet at the last minute, for instance, which can stretch finance and digital teams to their absolute limits. NGP VAN has offered four essential tips for making this time more bearing.
The first tip of NGP VAN’s is to keep some of your campaign emails in your proverbial back pocket. If you’re pumping out email campaigns to people four or five days in a row you are likely going to quickly run out of ideas. Therefore a good practice is to keep a few ad campaign ideas on the back burner so that you don’t have to put a lot of thought into it when you prepare it and send it out.
Another tip is to write everything out in advance, NGP VAN says. As much content as possible should be written and approved before it is needed. Writing is usually a time-intensive process so getting it done before crunch time is a great idea.
NGP VAN also says you should create a master calendar as part of your organizing process. Put on it all of your approved and sent email so you can keep track of it and know what to follow up on. If you have multiple clients this will really be something exceedingly useful.
Finally, take some time to celebrate! NGP VAN says that you ought to celebrate when you’ve successfully worked on a campaign and have met your goals. Congratulating yourself and your team is perfectly ok and understandable to all parties concerned.
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