The Mullen Lowe Brasil ad agency has been looking to do more than simply create marketing campaigns for some of the world’s leading companies and organizations, instead, the work of the company founded by Jose Henrique Borghi has developed to provide professional standard work for groups looking to improve the lives of women across the nation. Brazil’s issues with violence against women have become the latest area of concern for the advertising team at Mullen Lowe who are hoping to assist in raising awareness about the problems of violence against women in time for International Women’s Day.
The Mullen Lowe Brasil brand began life as BorghiEhr, named for the two Brazilian advertising executives who embarked on the establishment of the company with little assistance from any other areas of this artistic sector. Now known as Mullen Lowe after signing a deal with the global marketing company, Jose Henrique Borghi has remained a creative leader for the brand that has won 14 Golden Lion Awards at the Cannes Film Festival.
The ad for International Women’s Day explains the issues surrounding the high rates of violence seen in Brazil which has been rated as having the fifth highest rate of violence against women in the world. Mullen Lowe’s ad created under the leadership of Jose Henrique Borghi highlights the facts of the problem including the 16 women who are murdered each week in Brazil and an assault takes place every 15 seconds against a woman. Jose Henrique Borghi’s campaign takes in both print and video ad’s showing how fast time moves by between each assault against a woman every 15 seconds. Borghi explains International Women’s Day comes on a date celebrating the struggles women have faced across the centuries and should be a time when all women express their desire to live a safe and secure life. Click here to watch video.
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A study conducted by Narita Design & Strategy revealed that an image may be representing a thousand words in an advertisement. The research was supported by José Henrique Borghi, the co-CEO of Mullen Lowe Brasil, a Brazilian company in the advertisement industry. The entrepreneur explained that the study revealed crucial information on the right path to follow during advertising campaigns. José Borghi, who is recognized in Brazil for the work he has delivered at Mullen Lowe, believes that a research of that nature is very important for the advertising market.
The study was approved by a famous creative leadership school in Berlin, and it revealed that a consumer creates an affectionate tie when watching ad images. The research revealed that the opposite happens when a person is not visualizing the advertisement. According to Borghi of Mullen Lowe, the humanization aspect in an ad is the best way of delivering the expected message to the targeted consumers. Also, he noted that the fact was already known, but there was no scientific research to support it, but it has been done now. Click here to know more.
It is extremely important to understand what consumers want in order to be in a position to serve them fully, according to José Borghi of ad agency in Brazilian. He believes that regular media update is vital, since the society is changing at an impressive speed. The expert who conducted this research relied on a number of ad campaigns used by large companies to advertise their products and services.
With the scientific proof being available now, the executive of Mullen Lowe Brasil thinks the credibility of the task will improve with time. It is important for the advertising agencies in Brazil to focus on new and most effective way of delivering the message to the targeted audience in order to help companies achieve their goals by attracting more customers.