A study conducted by Narita Design & Strategy revealed that an image may be representing a thousand words in an advertisement. The research was supported by José Henrique Borghi, the co-CEO of Mullen Lowe Brasil, a Brazilian company in the advertisement industry. The entrepreneur explained that the study revealed crucial information on the right path to follow during advertising campaigns. José Borghi, who is recognized in Brazil for the work he has delivered at Mullen Lowe, believes that a research of that nature is very important for the advertising market.
The study was approved by a famous creative leadership school in Berlin, and it revealed that a consumer creates an affectionate tie when watching ad images. The research revealed that the opposite happens when a person is not visualizing the advertisement. According to Borghi of Mullen Lowe, the humanization aspect in an ad is the best way of delivering the expected message to the targeted consumers. Also, he noted that the fact was already known, but there was no scientific research to support it, but it has been done now. Click here to know more.
It is extremely important to understand what consumers want in order to be in a position to serve them fully, according to José Borghi of ad agency in Brazilian. He believes that regular media update is vital, since the society is changing at an impressive speed. The expert who conducted this research relied on a number of ad campaigns used by large companies to advertise their products and services.
With the scientific proof being available now, the executive of Mullen Lowe Brasil thinks the credibility of the task will improve with time. It is important for the advertising agencies in Brazil to focus on new and most effective way of delivering the message to the targeted audience in order to help companies achieve their goals by attracting more customers.