Luiz Carlos Trabuco is the Chief Executive Officer of Bradesco. Formally titled Banco Bradesco, this Brazilian financial institution was formed by Amador Aguiar in 1943 in Marilia. Although Bradesco now has thousands of locations across the country of Brazil, this 1943, Marilian outlay of Banco Bradesco was the very first location established.
In 1951, Luiz Carlos Trabuco was born in Marilia. Luiz went off to college in his teenaged years, prior to the point his fellow classmates finished up secondary school. Luiz Carlos Trabuco went to Sao Paulo to attend none other than the University of Sao Paulo, earning a bachelor’s in Philosophy. Mr. Trabuco then earned a postgraduate degree in Socio-Psychology, both of which greatly helped how he interacted with others.
Fast forward to 2009, when Mr. Luiz Carlos Trabuco was promoted to CEO and President of Banco Bradesco. At this point, he’d already won an impressive four awards from various institutions, including the Sectoral Business Leader in insurance, Business Personality of Insurance, and Insurance Personality of the Year from Sincor-SP in both 2006 and 2007. The first two awards were recognized by the Gazeta Mercantile Business Leaders Forum, and Association of Sales and Marketing Officers of Brazil, respectively.
Luiz Carlos Trabuco didn’t earn these four awards – although he’s won considerably more than four since 2007 since then – from having close ties to organizations that set standards and recognize success in financial services: Mr. Trabuco won them through excelling in his respective field of business over the past decade. Many executives have ties to the top – not just in Brazil, either – although Mr. Trabuco isn’t one of today’s modern executives in which something other than hard work and dedication netted him awards, accolades, or organizational success. Let’s look into the background of Luiz Carlos Trabuco and how he achieved everything he has thus far in business.
After completing college in metropolitan area Osasco, Sao Paulo, Luiz Carlos Trabuco took the long, grueling trip back to his hometown of Marilia, taking over 275 miles of high-speed travel to reach his former place of living. He always knew about Bradesco’s first branch in Marilia, but never strived to work there. Wanting to be around his family while they were still on this planet, he found work at Bradesco’s Marilia branch in 1969 as a clerk.
Mr. Trabuco performed exceptionally well as a bank teller – even though it’s just the entry-level position of- for two years. In 1971, Mr. Trabuco was offered a spot at Banco Bradesco’s headquarters in Sao Paulo.
Just as Luiz Carlos Trabuco had done well in his post as a clerk from 1969 to 1971, he’d perform well in his then-newfound post at the bank’s corporate office. In 13 years, he became the Director of Marketing.
While this was far from the best position Mr. Luiz Carlos Trabuco filled at Bradesco, he did great things for his organization around this time.
When Amador Aguiar had founded Banco Bradesco decades prior to this point, he wanted all customers of the bank to be treated equally, in all regards one can imagine. This included marketing, even though all successful modern marketers used segmenting and targeting to make as much money as possible from existing consumers.
Mr. Luiz Carlos Trabuco urged his employees to solicit information that could be used to tell a difference between employees, including wealth and personal preferences.https://www.bloomberg.com/profiles/people/2400673-luiz-carlos-trabuco-cappi
Today, thanks to the great deeds Mr. Trabuco lent to Banco Bradesco, some employees, and even their entire departments, are designed solely to communicate, serve, and market offerings towards wealthy persons, for example.