Eric Lefkofsky was brought up in Southfield under the care of Bill his father and a structural engineer by professional and his mom, Sandy, a teacher. In 1987, graduated from Southfield-Lathrup High School then moved to the University of Michigan and graduated in 1991 with honors. Lefkofsky then enrolled at the University of Michigan Law School receiving Juris Doctor in 1993. He is serving as the CEO of Tempus, which is a Technology Company that he co-founded in 2015.
Tempus is located in Michigan, and it is a technology company that has since put up an operating system that works to fight cancer. The company makes it possible for the physicians to offer personalized care for the cancer patients through the interactive analytical learning platform that it provides. Tempus offers genomic sequencing services to the patients. It also analyzes therapeutic and molecular data to empower the physicians and make instantaneous data-driven assessments.The organizational goal of this company is that each patient should be able to benefit from the treatment of the previous patients by availing to the physician, tools that help them learn as they gather more information. Tempus today employs about 100 people at the River North headquarters. Lefkofsky recently stated that plans are underway to bring in more software engineers, computational biologists as well as other employees into this company to help it achieve its goals.
The office offices of Tempus include among other the genomic sequencing laboratory that can handle more than 50,000 patients every year. This lab is CLIA-certified and highly robotic so that it is optimized to attain a high throughput next-generation sequencing. Sequencing at Tempus takes three weeks maximum after the patient samples are received.In the year 2006, Eric Lefkofsky together with his wife initiated the Lefkofsky Family Foundation. This is a charitable foundation meant to boost the various high impact initiatives that that work to improve the lives within the community. Lefkofsky has also advanced his philanthropy by support a number of cancer patients to seek quality treatments and to live a positive life as they battle with this particular disease.
Erik Lefkofsky is an American entrepreneur who is the co-founder and also the current CEO of Tempus. Lefkofsky is also a founder of the massively popular site Groupon and co-founder of Echo Global Logistics, Mediaocean, and Uptake. Lefkofsky grew up in Southfield, Michigan and went to the University of Michigan where he graduated with honors in 1991. Lefkofsky continued on at the University of Michigan Law school where he received his Juris Doctor in 1993. Lefkofsky an entrepreneur , all the way back from college where he even worked selling carpet while he attended the University of Michigan to finance his way through school and to help pay for his education.
From there, Eric Lefkofsky continued to move on in his career as an entrepreneur. His next step was with his friend Brad Keywell who joint him to borrow some money from relatives to buy an apparel company called Brandon Apparel after they graduated together in 1993. The company became called Starbelly and was a specialty company in product promotion. Starbelly was changed to Halo Industries as the internet bubble burst in the year 2000. In 2001, Lefkofsky began the company InnerWorks in the fall of 2001 which provides print procurement services for mid-sized companies and achieved solid overall growth year-over-year. In February 2005, cofounding Echo Company Logistics which attracts series D financing from New Enterprise Associates (NEA) as one of the largest investors in the country. By January of 2007, Eric Lefkofsky was investing $1,000,000 in funding for a new business called ThePoint.com to help invest in an online collective action website. By August of 2013, Lefkofsky was the CEO of Groupon.com which is worth over $100s of millions.
Through all of the different successes that Eric Lefkofsky has had he also has always made sure to contribute to philanthropically to various organizations and charities throughout his personal successes. Lefkofsky has even formed his own trust called the Lefkofsky foundation that was founded to support charitable education and scientific foundations that exist around the world to empower others to learn how to be entrepreneurs. Moreover, they have helped over 50 organizations through donating funds to help others achieve educational milestones to learn more about entrepreneurship as Lefkofsky has had the privilege to do. It’s also worth nothing that in 2013 Lefkofsky joined The Giving Pledge with his wife as well.
A study conducted by Narita Design & Strategy revealed that an image may be representing a thousand words in an advertisement. The research was supported by José Henrique Borghi, the co-CEO of Mullen Lowe Brasil, a Brazilian company in the advertisement industry. The entrepreneur explained that the study revealed crucial information on the right path to follow during advertising campaigns. José Borghi, who is recognized in Brazil for the work he has delivered at Mullen Lowe, believes that a research of that nature is very important for the advertising market.
The study was approved by a famous creative leadership school in Berlin, and it revealed that a consumer creates an affectionate tie when watching ad images. The research revealed that the opposite happens when a person is not visualizing the advertisement. According to Borghi of Mullen Lowe, the humanization aspect in an ad is the best way of delivering the expected message to the targeted consumers. Also, he noted that the fact was already known, but there was no scientific research to support it, but it has been done now. Click here to know more.
It is extremely important to understand what consumers want in order to be in a position to serve them fully, according to José Borghi of ad agency in Brazilian. He believes that regular media update is vital, since the society is changing at an impressive speed. The expert who conducted this research relied on a number of ad campaigns used by large companies to advertise their products and services.
With the scientific proof being available now, the executive of Mullen Lowe Brasil thinks the credibility of the task will improve with time. It is important for the advertising agencies in Brazil to focus on new and most effective way of delivering the message to the targeted audience in order to help companies achieve their goals by attracting more customers.