Eduardo Sirotsky Melzer, better known as Duda Melzer has been the president and CEO of the RBS group since July two thousand twelve. He is a genius in the business world and has been known to present lectures about business success. One lecture that he gave in two thousand thirteen was about commitment to growth. The focus of the lecture was about how to be successful by focusing on having the courage to push the company to grow and giving proper attention to the people who are what keep the company moving. Duda strives to be close to the people that he works with and gain his happiness by helping them find their happiness, he believes that to be the driving force for successful business.
Duda is educated with an MBA from Harvard university and has an impressive resume. Before gaining the position at RBS he served as master franchisor at Sweet Sweet Wau, a financial analyst at Delphi and CEO for Boxtop Media. He has the experience necessary to share his techniques of expanding a business by focusing on communication. He teaches that people skills and business skills are tied together. The only way to a successful business it through people who are passionate about the cause.