Desiree Perez Boosting Tidal

 

There is a new Sheriff in town concerning the music streaming business. People now are becoming acquainted with Tidal and are talking about the app. It is a service that many people love because of the provision of quality music. The company is gaining a significant attention from the majority of music lovers. It is because of the new developments that are taking place in Tidal. Jay-Z made a decision to take advantage of the excellent services of the lady Desiree Perez, whom they have worked together for a long time, over two decades now.

 

With big companies in the music streaming business such as Apple and Spotify, it is important to come up with a leadership that is firm so as to achieve a competitive advantage over those companies. At first, Tidal had faced some issues with leaders stepping down and leaving the position vacant. However, Jay-Z decided to come up with strong leadership, and that is why he appointed Desiree Perez to head the company. Jay-Z knows the abilities and capabilities of this lady who has strong negotiation skills. Check and read more on billboard.com.

Perez came with different strategies to help the company grow.

 

She managed to urge great artists such as Taylor Swift and Prince. With the new strategies and developments, fans got interested, and that is why Tidal is now reviving and will compete with the giants in the music streaming world. When Jay-Z bought the tech- company from a Swedish-based agency, he was looking up for great things in the future. The company was dwindling, and that is why he had to do something. However, right now, the company is heading in the right direction, and there is no doubt that it is achieving big success.

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All Tidal needed being strong leadership. It needed people who could come with good ways of enticing customers to sign up for their music. With the great musicians with excellent albums such as Kanye West, Rihanna, Beyonce, T.I and others, the company is on top of the game.

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