Market America was founded in 1992, and over the years has grown to what it is today. As a product broker and internet marketing company, they worked on their business model and fostered the entrepreneurial spirit. They built their company from the ground up on the idea of providing their customers with a better way to shop. Now, thanks to their use of that business model, Market America has become an internationally known social shopping experience.
Up to The Present
Market America’s shipping site, SHOP.COM has grown into one of the largest online retailers in the world. They now offer over 35 million products and services, including some of their own exclusive brands, and are partnered with hundreds of the top internet retailers to get their customers what they want and need. Market America’s proprietary business model has harnessed the power of the internet, then combined it with a social shopping experience fueled by One-to-One marketing, and the concept of “Shopping Annuity” where one can earn up to 50% cash back. By embracing the entrepreneurial spirit they have developed a network that gives the customer a personalized shopping environment while also giving them an earned incentive.
Into the Future
From their headquarters in Greensboro NC, Market America Worldwide has branched out across the globe. They have international operations in Australia, Canada, Hong Kong, Mexico, Singapore, Spain, Taiwan, The UK, and the US. The company has an accumulated total of over 7.3 billion dollars in sales. This network of independent distributors and “UnFranchise” owners are poised to move the market into the future. With the continuing decline of the traditional brick and mortar store, the internet marketplace is becoming the new standard. They are trying to establish the future standard by changing the way people shop, and even more so, how they think about shopping. Through the use of One-to-One marketing, and Shopping Annuity, Market America is empowering entrepreneurs to not just thrive in this current economy, but to create their own future economy; one, as they say, “Built on product. Powered by people.”
Up until recently, women’s athletic wear was either affordable or fashionable, never both. This has been one of the main problems with this industry over the years. Two entrepreneurs, Don Ressler and Adam Goldenberg, noticed this issue and sought to introduce a new company to address it. They knew they could exploit this fact and build a successful women’s athletic wear firm that would offer clothing that was both fashionable and affordable. The result was Fabletics which they co-founded on the premise of offering clothing of this type that was affordable, functional, and affordable.
In co-founding Fabletics, Ressler and Goldenberg focused on providing the type of clothing that women wanted. They conducted many consumer tests and held focus groups at different locations around the country. What they found was universal in that women were tired of overly-expensive athletic wear that was cheaply made, sort of ugly, and usually didn’t fit very well. The only way they knew to have an outfit they truly liked was by spending way more money than most women were comfortable spending.
Don Ressler wanted to bring in somebody that was an expert at women’s athletic wear and could serve as the face of Fabletics. His answer was Kate Hudson who was brought in as one of the top executives of the brand. Women know Kate Hudson to be a friendly and confident person who very much enjoys staying fit. Don Ressler installed her as the spokeswoman of Fabletics and she is deeply involved in managing the company and what they offer to members of the company.
One of the big issues that Don Ressler also tackled was the complexity of the industry. It can be quite difficult to create athletic wear clothing that is fashionable and functional which is something most brands don’t pull off. He already had experience in the industry before co-founding Fabletics which led to his company successfully designing good quality clothes that were comfortable to wear for women of all sizes and shapes.
Fabletics started out as an online brand. Women sign up for a Fabletics VIP, which costs $50 a month, and in return can buy discounted clothing that is shipped free of charge. They also earn reward points that they can turn into more clothing to wear. Don Ressler has said that he’s very happy with where Fabletics is now. The company has been very successful and is branching out to expanding the brand for their members.